When it comes to crafting a website, there are plenty of elements you need to consider. However, few are as vital as optimizing your designs for search engines like Google. Without this, you risk your site not being seen by those looking for the products or services you provide. But where should you start? In this blog, we’ll explore the key SEO best practices every web designer should have in mind during the website design process.
Essential On-Page and Technical SEO Elements
Creating an aesthetically pleasing website is one thing, but ensuring essential on-page elements are in place is critical to your SEO efforts. Factors to consider include the use of H1 and H2 headings; internal linking; and optimization of title tags and meta descriptions. Technical SEO elements like page speed, mobile responsiveness, and secure links (HTTPS) all play into your overall SEO quality score too.
Conducting Keyword Research
Keyword research is crucial for targeting the right audience. Begin by understanding what your business goals are and the language your prospects and customers use to find your products or services. Tools like the Google Keyword Planner and SEMrush can help you identify related keywords and suggest those with high search volume and low competition.
Once you’ve compiled your list of keywords, including both long-tail and short-tail variations, it’s time to incorporate them naturally and appropriately into your website copy. Here, it’s crucial not to spam keyword phrases or over-optimize by stuffing them into copy where they don’t fit.
Optimizing Meta Tags, Headers, and Image Alt Text
Ensure each page on your site includes a unique title tag, description, and header tags (H1, H2, H3, etc.), which all help to convey your relevancy to search engines when they crawl through your site. Image alt tags should also describe what’s in an image without overstuffing with keywords. These elements provide further opportunities for targeting keywords and adding relevance to your site content.
Leveraging Schema Markup and Structured Data
While somewhat advanced, adding schema markup and structured data to your website’s HTML improves your SERP (search engine results page) presence. This additional code helps Google better understand what your content is about and provides rich snippets in Google search results, earning additional click-throughs.
Don’t leave your website’s SEO to chance. With the above SEO best practices in mind, you’ll be better equipped to optimize your web designs for search engines and target the right audience with your messaging. Remember, it takes time to see results and a lot of ongoing, analytical work to keep your SEO efforts on track for continued success. But with the right foundation in place, you’ll find it easier to gain organic traffic and deliver a better user experience for your visitors.